Making core pages of Mastersportal more inspiring, digestible and visually appealing for millions of students.
Setting up a system for continuous measurement of the product usability, trustworthiness, loyalty and appearance based on the SUPR-Q questionnaire.
Evolving the UX design team structure within an Agile environment. Transitioning from embedded to centralised partnership team structure. Collaborating on product strategy with the product owners and management.
Using various research methods to improve product discovery and delivery. Automating user recruitment.
Designing a smooth ticket booking flow to provide a positive online experience.
Modelling Ukrainian architectural landmarks for leading GPS navigation software.